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Search Contact Blog Solutions Marketing Mix Modeling Unified Marketing Measurement and Optimization – MTA Media & Market Testing Pricing Analytics Industries Apparel & Luxury Goods Automotive CPG Durable Goods Consumer Electronics Financial Services Pharmaceuticals Restaurants Retail Telco Consulting Discovery and Business Roadmap Data Strategy Change Management and Activation Technology Activate: Unified Measurement Platform Data, Analytics and Reporting Platform Activate Video Library Request a Demo About Our History Executive Team Our Offices Contact Us Careers MMA Opportunities MMA Culture Learning & Development Thought Leadership COVID-19 Recovery Marketing Insights and Recommendations Forrester Wave 2020 Articles Press Releases News Search Blog Contact Planning for COVID 19 Recovery in 2020: MMA Executives share marketing insights and actionable recommendations Get the Latest Updates Ipsos MMA Named a Leader in The Forrester Wave TM : Marketing Measurement and Optimization Solutions, Q1 2020 Get the Details Cut through the noise that dilutes effective marketing measurement See how we do it Improve Business Performance through Marketing ROI Optimization Global leaders in unified marketing measurement, planning & optimization Ipsos MMA understands there is no one-size-fits all solution to MTA. Its not as simple as integrating our data into an off the shelf platform. The Ipsos MMA team worked shoulder to shoulder with our analytics, marketing, and finance organization to develop, validate and deploy a platform that works to solve our unique needs. Jon Francis, Senior Vice President of Starbucks Explore the Next Generation of MTA What We Do Market Place Advantages Data & Analytics Unified, holistic Predictive Analytics Measure, optimize & forecast marketing investments using holistic data within a unified analytic framework See our solutions Technology Real-time, data driven marketing planning and optimization Scale your marketing intelligence across borders and brands See our Activate demos Strategy & Consulting Insights, activation and change management Leverage consulting expertise to take action on marketing insights Learn more about consulting See a preview of our marketing performance software suite in action Check it Out Why Choose MMA Portfolio Planning at Every Level Global, regional and local marketing optimization, planning and reporting Simplified Data Management Process Dedicated data team, tools and process for efficient and effective data phase Change Management and Consultative Approach Focus on driving understanding, trust, buy-in and ongoing integration of results Speed, Scale and Capacity Ability to scale consistently, quickly and across geographies and brands Validated Unified Approach Results tested and measured against expected outcomes linked to sales and profits Deep Industry Expertise Unparalleled experience and working knowledge of industry verticals Featured Thought Leadership Article The Next Generation of Multi-Touch Attribution Enabling real-time optimization of all marketing touchpoints to generate measurable value in the form of incremental sales and profit Read More Press Release Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions Read More Article Media Strategies During and After the COVID-19 Global Pandemic Read More See all Thought Leadership Careers Opportunities We recruit and develop the best talent in the industry. Talented people thrive on innovation, community and the ability to actively contribute to the thought leadership that will shape the industry for the foreseeable future. Take a look at our career openings, you just might be the next member of the Ipsos MMA Team. View Job Opportunities Culture Our collaborative, high energy team is in constant pursuit of excellence, with an eye toward innovation and growth. We move quickly with a strong bias toward action, results and consistently high performance. Proud of our high retention rate, we embrace a work hard, play hard culture that celebrates and generously rewards success. MMA Culture Learning & Development Every member of our team is enrolled in MMA University. Whether as a student, an instructor, or both, each member of our team is engaged in their own ongoing professional development. Our internal training initiatives includes a critical mix of analytics, business, industry, and leadership skills that help our people grow individually. Learn About Our Training Program About Solutions Industries Technology Thought Leadership Contact Careers Blog Ipsos MMA Named a Leader in The Forrester Wave TM The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020. Copyright 2020 | Privacy Policy Site by Synerge-marketing. Web Design CT...